Today bulk emails are expected to be personalized by default. It goes for any email type – from corporate newsletters to mass marketing campaigns. For any method – from standard mail merge with MS Word to sophisticated SendGrid or Mailchimp. Often the only common thing is keeping a list or recipients in Excel. So, can you send bulk personalized emails without Word or additional software?
XLTools Mail Merge helps merge your email and your list of recipients in Excel and send bulk personalized emails directly from Excel interface:
- No need to switch windows, import data, run Word or additional software
- Connect to any of your emails via SMTP – Gmail, Hotmail, Outlook, etc.
- Add attachments of any file format from your computer
- Attach the same files to all, or different files to different recipients
- Use TXT or HTML email templates with any personalized fields
Add "Mail Merge" to Excel 2016, 2013, 2010, 2007
Works in: Microsoft Excel 2016 – 2007, desktop Office 365 (both 32 bit and 64 bit).
Learn your way around:
- Who is XLTools Mail Merge for
- How does mail merge in Excel work
- How to connect Mail Merge in Excel to your email account
- How to create a list of recipients in Excel
- How to attach files to messages in bulk email
- How to create a template message and send personalized emails
- How does the email sent with Mail Merge look in a recipient's mailbox
- What is the sending limit of XLTools Mail Merge
Who is XLTools Mail Merge for
Say, your company plans to hold an event and you need to send out email invitations to some 50-60 partners. To avoid spammy look, you want each partner to receive a personalized email addressing them by name. Besides, you don't want to accidentally disclose contacts of all of your partners in the 'TO' field – so each email should be addressed only to one partner. XLTools Mail Merge helps you do exactly that, saving your hours of work.
- Use this add-in, if you are used to keeping your contact lists in Excel. All is done directly in Excel interface – no need to switch back and forth between email, Excel, Word and attachment files.
- Use Mail Merge to send bulk emails from any email accounts you have: Outlook, Gmail, Hotmail, Yahoo, ISPs, web hosting providers, SMTP relay services like SendGrid or MailChimp, etc.
- Mail Merge for work emails: send out invitations to partners, invoice reminders to clients, presentations to colleagues, progress reports to students, etc.
- Mail Merge for private emails: send a travel itinerary to friends and family, an agenda to parent committee members, etc.
- Mail Merge for marketing emails: send newsletters to subscribers, special offers to customers, promo campaigns to blog readers, etc.
Note, that XLTools Mail Merge is not a email service provider – it's an Excel productivity add-in. While XLTools does not set a sending limit, your email provider most certainly does, as well as violation penalties.
How does mail merge in Excel work
XLTools Mail Merge add-in is NOT an email service provider. It is an Excel productivity add-in that simplifies sending bulk personalized emails – with very little setup time:
- Connect Mail Merge to your email account.
- Create a list of recipients in an Excel table.
- Create an email template, add placeholders for personalized data.
- Click 'Send' – and send out bulk personalized emails without leaving Excel interface!
The Mail Merge add-in cannot in any way effect spam filters of any email. Ultimately, you сannot predict whether your recipient's mailbox labels (or not) your email as spam. Each email provider has its own spam filtering algorithms.
How to connect Mail Merge in Excel to your email account
Connect Mail Merge in Excel to your email account via SMTP (Simple Mail Transfer Protocol for email transmission). It works for almost any email account: private or corporate Outlook, Gmail, Hotmail, Yahoo, ISPs, web hosting providers, SMTP relay services, etc.
- Click the 'Settings' button on the XLTools tab > Open 'Mail Merge (SMTP)' tab.
'Sender email' – your email address, which will be used for sending bulk emails.
- 'SMPT Server' and 'Port' populate automatically; otherwise contact your system administrator.
'From Name' – your name, or company name, or any other name as you want it to display in recipients' mailboxes.
E.g. "XYZ Seminars".
- 'User Name' and 'Password' – connect to your email account.
- Check the box 'Use SSL/TLS' if necessary. Cryptographic protocols SSL (Secure Sockets Layer) and TLS (Transport Layer Security) create a secure link between your email server and your computer.
To test the connection with this email account, click the "Send Test Email…" button. A test message will be sent immediately.
How to create a list of recipients in Excel
Excel table is a convenient way to store your contacts. Each row of the table stands for one recipient. Each column represents a personalized field, such as Email, Title, First Name, etc. This Excel table serves as a data source for the Mail Merge add-in. Data in these personalized fields will later replace the respective placeholders in your generic email template.
To create a list of recipients from scratch:
- Click the 'Create Mailing List' button on XLTools tab.
Check boxes for columns you want to create, e.g. First Name, Last Name.
Note: 'Email' column is included by default.
- Check 'Attachment' boxes, if you want to attach files.
- Choose whether to place the mailing list on a new or an existing worksheet.
- Click 'Create' > Done.
- Fill the table with your data. If necessary, manually add more columns for other personalized fields, e.g. RegID. The number of columns is not limited.
To use your existing contact list:
- Open your contact list in Excel.
Format the list as a table:
Select the range > Click 'Format as a Table' on the 'Home' tab > Apply any suitable table style.
- Name the columns, e.g. Email, First Name, Last Name, RegID, Attachment, etc.
How to attach files to messages in bulk email
You can send 1 or 2 files to each recipient of your bulk email. You can attach any file format: PDF, DOCX, PPTX, XLSX, JPEG, etc. Consider the attachment size limitations set by your email provider. Normally, the size of messages with attachments cannot exceed 10-20 MB.
- Open your recipients list.
Add a column to hold attachments:
- To send one file: add one column, e.g. 'Attachment 1'.
- To send two files: add two columns, e.g. 'Attachment 1' and 'Attachment 2'.
Specify the file path on your computer, e.g. C:\Documents\Seminar-Agenda.pdf.
- To send one and the same file to all recipients: copy the file path into all cells in the attachments column.
- To send different files to different recipients: specify file paths for each recipient individually.
- To send no attachments to some recipients: leave the respective cells blank.
The specified files will be attached to messages in your bulk email. Next, proceed to creating an email template.
How to create a template message and send personalized emails
Email template is a generic impersonal email message. Utilization of placeholders in a template allows you to automatically personalize each message: the Mail Merge add-in will pull data from your Excel contact list and replace these placeholders with specific data for each recipient. E.g. it will replace a generic placeholder [Name] with the actual name of the recipient "John".
- Click the 'Send Emails' button on XLTools tab > A dialogue box will appear.
- Specify the range of your mailing list including headers.
Verify the column, which contains recipients' email addresses:
E.g. select the 'Email' field.
Verify columns, which contain paths to attachment files:
E.g. select the 'Attachment 1' and 'Attachment 2' fields.
Type the 'Email Subject' as you want it to display in recipients’ mailboxes:
E.g. type 'Seminar Participation Confirmation'.
Enter your message in the editor:
- Type a message. If necessary, you can use a set of text formatting tools: font, color, alignment, insert link, insert image, etc.
- Or, click the 'Load HTML from File' button, if you want to use your existing HTML template.
Choose from available placeholders and insert them in square brackets:
E.g. [First Name], [RegID].
Please note: after you click 'Send' and until all emails are sent, it is impossible to make changes to your recipients list or your email template. We recommend testing your template first. E.g. create an test list of recipients which includes only your own email addresses – and send the email to yourself. Check that all placeholders are replaced with personalized data properly, check for errors or typos in the email subject and message. Make sure your email has a professional look.
Once you click 'Send', XLTools Mail Merge will immediately start sending bulk personalized emails:
- Messages are sent one after another, directly from Excel interface.
- Email status (either 'Sent', or an error indication) will appear in the last column of your mailing list.
- Find sent messages in your 'Outgoing' or 'Sent' emails.
- Note: email delivery status is not tracked.
How does the email sent with Mail Merge look in a recipient's mailbox
- Each person in your Excel mailing list receives a personalized email.
- Each message is sent individually – a recipient will not see other emails of other recipients.
- All placeholders are accurately replaced with data for each specific recipient.
- Specified files are automatically attached to the email.
What is the sending limit of XLTools Mail Merge
XLTools Mail Merge is not a email service provider and does not limit the number of sent email messages. Bulk emails are sent from your email account.
Please note: each email provider has own policies on outgoing email quotas, attachment size and mailbox size. Exceeding the sending limit may lead to lockdown, blacklisting, additional costs or other penalties. Please contact your email provider to find out your SMTP email sending limit.
- Free email accounts are intended for private communications and are not built for mass emails. E.g., Gmail and Hotmail have about 50-100 messages/day limit.
- Corporate email or your own SMTP-servers permit much higher number of outgoing email.
- Specialized mass email services, e.g. SendGrid or MailChimp, offer thousands messages per month depending on a subscription plan.